Google Ad Sense for Video

In the past couple of years we’ve seen Google jump into audio, TV, and newspaper advertising. Yet these three currently account for only a small fraction of Google’s 21 billion dollars in advertising sales. Rather Google generates nearly all of its ad revenue from the small text ads that appear beside searches performed on Google. Yet the internet giant has recently taken another giant step in online advertising.

Google will now be offering Ad Sense for video. Ad sense for video will be set up as a contextual marketing channel, meaning that the commercials that appear within the video will be relative to the content of the web site or the video. For example, Garmin Outdoors newest portable GPS and fish finder unit may appear in a fishing video. However, unlike most advertising for videos that play before the feature, Google’s newest endeavor will place the ads within the video as either text or a smaller video. Google feels this imbedded advertising will lead to improved ROI.

Google has partnered with more than 20 web sites including aggregator sites like Blip TV and Revver as well as video sites YuMe and Brightcove. These partnerships along with Google owned UTube will provide substantial opportunities for companies wanting to advertise on this new medium. UTube is already demonstrating the effectiveness of internet video advertising. Following the Superbowl, most advertisers placed their commercials on different video web site including UTube. These web sites have experienced millions of impressions since the ads were placed. This demonstrates that internet video is in high demand. Content providers just need to develop entertaining video and there will be an opportunity to include textual or video ads within the programming.