Imagine you are waiting for the concert to start. Half the crowd is down front close to the stage, while the other half rests on lawn chairs or hay bales. It's an outdoor rock festival Somewhereville USA.
The Jumbo-Tron next to the stage suddenly displays text saying "text the word "concert" to 1-2-3-4 for your chance to win V.I.P. passes to next year's event. You know you have as good of chance as anyone else, so you send the text. Within minutes a reply comes back letting you know you are entered into this contest brought to you by your favorite local beer company.
The second half of the message states "turn on Bluetooth and set it to "find me" to receive a free ring tone from tonight's headline band "Zoey and the Shapshifters". You figure why not, I've got nothing else to do, so you turn on Bluetooth and set it to be found and immediately you are connected. Next comes the message asking you if you want to connect to the concert. You say yes and s
ee a menu allowing you to download ring tones, video from last night's concert, download a coupon for your favorite beer company. You can even surf the web and check email via your cell phone without using the cellular provider’s slow system.
You download a video and ringtone from your favorite brand, pick up a beer coupon, and check your email right from the concert via Bluetooth. All you need now is to ad in local radio station commercials reminding listeners about the contest, promotion from the stage announcer, and some hand outs, and you have a marketing strategy that will impress any sponsor. This is the future of event marketing, but its here now. This summer you will see this or a similar scenario played out many times throughout the U.S. as new media continue to come to market.
The Jumbo-Tron next to the stage suddenly displays text saying "text the word "concert" to 1-2-3-4 for your chance to win V.I.P. passes to next year's event. You know you have as good of chance as anyone else, so you send the text. Within minutes a reply comes back letting you know you are entered into this contest brought to you by your favorite local beer company.
The second half of the message states "turn on Bluetooth and set it to "find me" to receive a free ring tone from tonight's headline band "Zoey and the Shapshifters". You figure why not, I've got nothing else to do, so you turn on Bluetooth and set it to be found and immediately you are connected. Next comes the message asking you if you want to connect to the concert. You say yes and s
ee a menu allowing you to download ring tones, video from last night's concert, download a coupon for your favorite beer company. You can even surf the web and check email via your cell phone without using the cellular provider’s slow system.You download a video and ringtone from your favorite brand, pick up a beer coupon, and check your email right from the concert via Bluetooth. All you need now is to ad in local radio station commercials reminding listeners about the contest, promotion from the stage announcer, and some hand outs, and you have a marketing strategy that will impress any sponsor. This is the future of event marketing, but its here now. This summer you will see this or a similar scenario played out many times throughout the U.S. as new media continue to come to market.
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