Local newspapers are still a reliable source for local news about the region, state, and nation you live in. Explore it up and you’ll find local high school, college, and professional sports scores along with local, regional, state and national news. You can check the TV listings, see who died, look for a job and check your local grocery ad for sale prices. Of course I’m speaking about your local newspaper’s web site.
The paper version of the newspaper is changing every day. Paid subscriptions of nearly every paper across the U.S. are declining while the population in most of the towns is rising. The Minneapolis Tribune is just one example. Since 2002, the paper has seen a 10% decline in paid subscriptions while the population in the newspaper designated area has risen approximately 6.4%. Thus we combine these two into a 16.4% loss in market share since 2002. Due to similar losses in market share, newspapers across the nation are relying more and more on their web sites for new revenue.
This week four of the biggest newspapers companies in the U.S. combined forces to create a new company devoted to selling advertising on newspaper web sites owned by these four companies. The company will be able to offer clients advertising on more than 120 newspaper web sites that reach more than 50 million unique visitors monthly. Robert MacMillan’s article in the Wall Street Journal describes how Hearst, The New York Times, Tribune company and Gannet have come together to form the first ever newspaper online ad network called QuadrantOne.
The paper version of the newspaper is changing every day. Paid subscriptions of nearly every paper across the U.S. are declining while the population in most of the towns is rising. The Minneapolis Tribune is just one example. Since 2002, the paper has seen a 10% decline in paid subscriptions while the population in the newspaper designated area has risen approximately 6.4%. Thus we combine these two into a 16.4% loss in market share since 2002. Due to similar losses in market share, newspapers across the nation are relying more and more on their web sites for new revenue.
This week four of the biggest newspapers companies in the U.S. combined forces to create a new company devoted to selling advertising on newspaper web sites owned by these four companies. The company will be able to offer clients advertising on more than 120 newspaper web sites that reach more than 50 million unique visitors monthly. Robert MacMillan’s article in the Wall Street Journal describes how Hearst, The New York Times, Tribune company and Gannet have come together to form the first ever newspaper online ad network called QuadrantOne.
QuadrantOne will offer online advertisers a variety of new media options to include pop-up and banner ads, video and audio advertising as well as contextual advertising opportunities. It will be very interesting to see how this partnership will pan out. Newspaper web sites are becoming more and more popular each day due to their combination of local and national content, yet there was no vehicle to offer a national advertising buy. With this combination QuadrantOne may soon give advertising giants Google and Yahoo a run for their money.
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