Most of us have seen it by now. You stop to fill up your car, and a TV turns on bringing you four-and-one-half minutes of local weather, traffic reports, sport scores, and news. Gas Station TV is just an example of one of the many new advertising media bombarding the public. Out of home video advertising can also be found in bathrooms, malls, buses, grocery store check-out lines, and of course on billboards. As people’s lives get busier, marketers need advertising opportunities that go with them. TV advertising has grown well beyond the evening newscasts and primetime programming. Today video is found everywhere.
The Out of Home Video Advertising Bureau works to assist “advertisers in making informed decisions regarding out-of-home media. The OVAB is the official resource for information on out-of-home video advertising, marketing, and media metrics.” Companies like ESPN, CBS, and The Wall Street Journal are just three of the companies recognizing the opportunities from this new medium. All three have committed video and resources to help this fledgling medium continue to establish itself in the already fragmented advertising world.
The biggest name in out of home video advertising is the Wall Street Journal Office Network (WSJON). WSJON is an office building based communication network being rolled into the top markets in the U.S. The 42” televisions placed in the most influential office buildings in the largest cities offer many unique opportunities for marketing managers. The 39 year old professionals with household incomes of $147,143 and home values of $539,908 (Claritas) can be a very lucrative target audience, especially if you are Porsche or Mercedes. WSJON rotates fifteen second “journal briefs” covering the four sections of the Wall Street Journal, What’s News, Marketplace, Money & Investing and Personal or Weekend Journal. These segments are rotated throughout the business day from 6am to 9pm, updated every five minutes.
Not looking for the influential crowd found in the most prestigious office buildings? Then look no further than a retail store. You will find out of home video at Wal-Mart, Best Buy, Costco, Circuit city and even your local grocery store. More than 250 million viewers are expo
sed to internal and external advertising messages as the walk through or check out of retail outlets. With CPM rates as low as just $2.25, PRN can offer effective affordable advertising options specifically tailored to certain stores and departments. Maybelline commercials can introduce their newest product directly to customers in the health and beauty section. PRN retailers and advertisers target their customer right before they purchase. You can influence a customer as he is reaching for your competitor’s product. While still relatively new, Out of Home video offers many unique opportunities for both retailers and advertisers.
The Out of Home Video Advertising Bureau works to assist “advertisers in making informed decisions regarding out-of-home media. The OVAB is the official resource for information on out-of-home video advertising, marketing, and media metrics.” Companies like ESPN, CBS, and The Wall Street Journal are just three of the companies recognizing the opportunities from this new medium. All three have committed video and resources to help this fledgling medium continue to establish itself in the already fragmented advertising world.
The biggest name in out of home video advertising is the Wall Street Journal Office Network (WSJON). WSJON is an office building based communication network being rolled into the top markets in the U.S. The 42” televisions placed in the most influential office buildings in the largest cities offer many unique opportunities for marketing managers. The 39 year old professionals with household incomes of $147,143 and home values of $539,908 (Claritas) can be a very lucrative target audience, especially if you are Porsche or Mercedes. WSJON rotates fifteen second “journal briefs” covering the four sections of the Wall Street Journal, What’s News, Marketplace, Money & Investing and Personal or Weekend Journal. These segments are rotated throughout the business day from 6am to 9pm, updated every five minutes.Not looking for the influential crowd found in the most prestigious office buildings? Then look no further than a retail store. You will find out of home video at Wal-Mart, Best Buy, Costco, Circuit city and even your local grocery store. More than 250 million viewers are expo
sed to internal and external advertising messages as the walk through or check out of retail outlets. With CPM rates as low as just $2.25, PRN can offer effective affordable advertising options specifically tailored to certain stores and departments. Maybelline commercials can introduce their newest product directly to customers in the health and beauty section. PRN retailers and advertisers target their customer right before they purchase. You can influence a customer as he is reaching for your competitor’s product. While still relatively new, Out of Home video offers many unique opportunities for both retailers and advertisers. 
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